Designing for human experience goes beyond mere functionality; it taps into the emotional responses that shape our interactions with the world. Simo Herold explores this concept in the context of UX design, suggesting that the goal should not only be to create enjoyable experiences but also to evoke emotional reactions, whether positive or negative. The journey of humanity, from the emergence of Homo sapiens around 100,000 years ago to the present day, illustrates our capacity for creativity, communication, and societal development. The evolution of agriculture and the Industrial Revolution have significantly shaped our existence, leading to a world where nearly 8 billion people now live. This rapid population growth, projected to reach 10 billion by 2050, highlights the increasing complexity of our environment and the challenges we face in decision-making. Herold raises questions about the paradox of choice in modern society. While we have unprecedented access to information and options, this abundance can lead to decision fatigue and cognitive overload. Research indicates that fewer choices can sometimes lead to better outcomes, yet the familiarity and context of those choices can complicate this dynamic. The challenge for designers is to create solutions that resonate emotionally with users, addressing their visceral, behavioral, and reflective responses. The evolution of design trends, such as minimalism, reflects changing human values and perceptions. As society evolves, so do our expectations of products and services. The question arises: are we seeking more human elements in design? The emotional impact of a product can sometimes outweigh its practicality, suggesting that designers should consider how to elicit emotional responses in their work. Herold also contemplates the future of human purpose in a world increasingly dominated by artificial intelligence. As machines take over routine tasks, the essence of what it means to be human may shift, prompting a reevaluation of our motivations and desires. The interplay between efficiency and emotional engagement becomes crucial in this context. The article highlights the importance of emotional design through various examples, such as the contrasting experiences of using different coffee makers. While one may prioritize efficiency, another may offer a rich, engaging experience that fosters connection and enjoyment. This illustrates that what we find valuable is often tied to the emotional responses elicited by our interactions with products. Changing perceptions and attitudes towards technology and design are also significant. The rise of ride-sharing services like Uber and home-sharing platforms like Airbnb has transformed societal norms, demonstrating how design can influence behavior and reshape our understanding of trust and convenience. Ultimately, Herold emphasizes that design is a powerful tool for influencing human behavior and emotions. By understanding and harnessing these emotional responses, designers can create experiences that resonate deeply with users, fostering connections that go beyond mere functionality. The future of design lies in its ability to evoke emotions, challenge perceptions, and enhance the human experience in an increasingly complex world.